Engaging alumni has become a key institutional objective, particularly in higher education. Universities are active in developing strategies for engaging with their alumni as an architect in construction of the institutional brand. Despite the fact that alumni usually leave college to seek employment, they can keep in touch and grow their global professional network. Involving alumni in every activity of the institution’s functioning is vital to maintain a strong sense of affiliation. Establishing meaningful relationships with alumni is also important to the sustainable growth and development of higher education programs. Proud alums often act as influential marketing ambassadors for their organization and give positive testimonials about their time there. Alumni cherish the memories whenever they have an opportunity to visit their place of education due to their sentiments. Nevertheless, Institutions may face difficulties in their pursuit of this goal. Smart technology can be used by institutional leaders to create memorable experiences that will strengthen ties between the university and alumni. Encouraging alumni to other graduates and advanced learning opportunities offered at the higher education institution not only encourages alumni to re-enroll but also reinforces the value of their degree. The article elucidates the

characteristics, role, and importance of alumni. Also, the challenges faced by institutions in connecting and reunion of alumni have been explicated.