Original Article

Comparative Analysis of Impulse Buying Behaviour Across Retail Channels: A Study of Physical Stores, E-commerce Websites and Mobile Shopping Apps

Year: 2024 | Month: June | Volume 69 | Issue 2

References (19)

1.Chen, J.V., Ruangsri, S., Ha, Q.A. and Widjaja, A.E. 2022. An experimental study of consumers’ impulse buying behaviour in augmented reality mobile shopping apps. Behaviour & Information Technology, 41(15): 3360- 3381.

View at Google Scholar

2.Chen, J.V., Ha, Q.A. and Vu, M.T. 2022. The influences of virtual reality shopping characteristics on consumers’ impulse buying behavior. International Journal of Human– Computer Interaction, pp. 1-19.

View at Google Scholar

3.Bilgihan, A., Kandampully, J. and Zhang, T. 2016. Towards a unified customer experience in online shopping environments: Antecedents and outcomes. International Journal of Quality and Service Sciences, 8(1): 102-119.

View at Google Scholar

4.Redine, A., Deshpande, S., Jebarajakirthy, C. and Surachartkumtonkun, J. 2023. Impulse buying: A systematic literature review and future research directions. International Journal of Consumer Studies, 47(1): 3-41.

View at Google Scholar

5.Paz, M.D.R. and Delgado, F.J. 2020. Consumer experience and omnichannel behavior in various sales atmospheres. Frontiers in Psychology, 11: 1972.

View at Google Scholar

6.Haider, S.W., Rehan, M.F., Idrees, R.N., Jafri, S.K., Naz, S. and Fatima, T. Predicting Impulse Buying Beyond the Traditional Motivation in Mobile Social Commerce.

View at Google Scholar

7.Gulfraz, M.B., Sufyan, M., Mustak, M., Salminen, J. and Srivastava, D.K. 2022. Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms. Journal of Retailing and Consumer Services, 68: 103000.

View at Google Scholar

8.Zheng, X., Men, J., Yang, F. and Gong, X. 2019. Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management, 48: 151-160.

View at Google Scholar

9.Do, H.N., Shih, W. and Ha, Q.A. 2020. Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field. Heliyon, 6(8).

View at Google Scholar

10.Zhang, L., Shao, Z., Zhang, J. and Li, X. 2022. The situational nature of impulse buying on mobile platforms: a crosstemporal investigation. Electronic Commerce Research and Applications, 56: 101204.

View at Google Scholar

11.Timotius, E. and Octavius, G.S. 2021. Global changing of consumer behavior to retail distribution due to pandemic of COVID-19: a systematic review. Journal of Distribution Science, 19(11): 69-80.

View at Google Scholar

12.Lechner, T. 2020. The impact of e-commerce on sales channel integration, store development and internationalization: An empirical analysis of traditional retailers in the nonfood sector in Austria/Author Tanja Lechner, BSc (Doctoral dissertation, Universität Linz).

View at Google Scholar

13.Lucas, G.A., Lunardi, G.L. and Dolci, D.B. 2023. From e-commerce to m-commerce: An analysis of the user’s experience with different access platforms. Electronic Commerce Research and Applications, 58: 101240.

View at Google Scholar

14.Paul, P., Kumar, S., Aithal, P.S. and Ghosh, S. 2023. Enhancing & Implementing Emerging ICT in Sophisticated Business Informatics Practice for Successful Organizations and Institutions. Book-Advances in Business Informatics empowered by AI & Intelligent Systems edited by PK Paul, Sushil Sharma, Edward Roy Krishnan, pp. 1-19.

View at Google Scholar

15.Paul, P.K., Aithal, P.S. and Bhimali, A. 2017. Business Informatics: A possible specialization of MSc-Information Science & Technology (IST): Challenges and Opportunities in Developing Countries Context. International Journal on Recent Researches in Science, Engineering & Technology, 5(10): 54-63.

View at Google Scholar

16.Paul, P.K. and Aithal, P.S. 2018. Business Information Sciences with Special Reference to the Digital Marketing and SEO as a field of study. In Proceedings on National Conference on quality in higher education challenges & opportunities (pp. 37-47).

View at Google Scholar

17.Paul, P.K., Bhimali, A., Aithal, P.S. and Bhowmick, S. 2018. Business Information Sciences emphasizing Digital Marketing as an emerging field of Business & IT: A Study of Indian Private Universities. IRA International Journal of Management & Social Sciences, 10(2): 63-73.

View at Google Scholar

18.Paul, P.K., Aithal, P.S. and Bhimali, A. 2017. Business Informatics: A possible specialization of MSc-Information Science & Technology (IST): Challenges and Opportunities in Developing Countries Context. International Journal on Recent Researches in Science, Engineering & Technology, 5(10): 54-63.

View at Google Scholar

19.Paul, P.K. and Aithal, P.S. 2018. Business Information Sciences with Special Reference to the Digital Marketing and SEO as a field of study. In Proceedings on National Conference on quality in higher education challenges & opportunities (pp. 37-47).

View at Google Scholar

@Educational Quest is an International Peer-Reviewed Journa(EQ)| Printed by New Delhi Publishers

33129424 - Visitors since February 21, 2019